How To Get Others To Promote You NOW

How To Get Others To Promote You NOW
By Jimmy Brown
See if you can spot the similarity.
What do the following three statements have in common?
1. I can’t do it right now, but maybe later.
2. I’ve already got my mailings scheduled.
3. Let me get back to you.
Got the similarity spotted?
These are all typical responses that most people get when asking partners and affiliates to promote their offers.
Chances are you’ve gotten answers much like these, right?
Don’t despair... there are ways around the barriers of reluctance and passiveness.
Let me share some simple ideas for getting affiliates to take action on your promotions quickly. I use the acronym “N.O.W.” to describe three ways to get others to promote you now...
N - News
In journalism, no one wants to be “scooped” when it comes to newsworthy items. Sharing some big story that another network or publication broke days ago is a big “no-no”. You always want to be first when it comes to getting the word out.
That same philosophy applies to what I’ve labeled “The Principle of First”. The idea is simple: being “first to market” aids in responses. Those who let their contacts know about your news promptly will generate the greatest results. If they wait, someone else will break the news.
So, to apply this principle, you simply need to create some newsworthy buzz that your affiliates and partners can’t pass up on sharing with their network of influence.
**CASE STUDY**
Several months ago I decided that I was going to remove the archives from one of my membership sites. This announcement served as a strong motivator to get my affiliates to promote my site promptly before someone else did. The result was almost 500 new members paying monthly fees!
If you make dramatic changes to your offer, or create some other kind of “story” or “news” that warrants discussion promptly, you’ll find you can get many fence-setters active in promoting you.
O - Occasions
Another great way to motivate affiliates to get active is to use “occasions” that have a real deadline involved.
Some examples include –
* Product launches
* Firesales
* Live events (teleseminars, workshops, etc.)
* Contests
* Special offers
* Limited quantities
This is what might be referred to as “The Principle Of Force”. That is, you MUST promote the offer now or miss out simply because the offer will no longer be valid. You “force” participation.
For example: If you have a 3-day “firesale” set for a specific date, then anyone interested in earning
commissions for referring customers to the “firesale” would be “forced” to promote it during your pre-determined timeframe or they’d miss out because the event will end.
My recommendation is that you schedule some kind of “occasion” every quarter. That should give you four significant spikes in your revenue each year, which can be a tremendous boost to your bottom line.
W – Wants
What do your partners and affiliates want? Seriously, stop and think about that for a moment. In fact, go one step further than that and ASK them a simple question...
“What would it take for you to promote this offer this week?”
Make it happen.
I want you to remember the intangibles here: the sales of your initial offer aren’t really all that important.
(Don’t freak out, hear what I have to say :-) It’s building a lead list, an affiliate list and a customer list
along with ADDITIONAL offers over time that makes the real money.
Consider this –
Option A:
Miss Ima Guru ignores your request to promote your offer as it currently stands.
Option B:
Miss Ima Guru accepts your modified offer which includes giving her 100% of the revenue she generates. You make nothing off her promotion...but in the process of her promotion she adds 500 new subscribers to your list, 75 new affiliates and 60 new customers.
Which would you rather have?
Whatever it takes to get people to promote your offer now, make it happen.
*** NOTE ***
Now, let me make a simple suggestion here: The deal you make should be directly proportional to the potential results the partner represents.
Some affiliates and partners bring more to the table and should be offered more in order to get them to participate.
That being said, you can get virtually any affiliate to promote you now if you make it worth their while. So, ask them, “what will it take?”
This is what I call “The Principle Of Fear”. That is, a feeling of “This is such a compelling offer, I can’t afford to miss out on this deal.”
All of this adds up to more involvement and participation among your affiliates and partners...
N – News +
O – Occasions +
W – Wants =
-------------------
Other people promoting you NOW!

How To Make A Fortune From Someone Else's Product Launch
Without Being An Affiliate Or Promoting Their Offer

By Jimmy D. Brown of “Small Reports Fortune”

.................................

I'm an observer. I watch marketers and how they work.
I look at how people respond to marketing. And I've
discovered something interesting over the years that I
want to share with you as it relates to building your
internet business.

Hot topics and trends come along regularly. There's always
a new "in" thing making an appearance on the radar screen.
And whenever there's a new rage, there will be marketers
who jump on the bandwagon.

That can pay off big for YOU if you're smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it.
Consumers tell their stories. Discussions take place. Hype
builds. Sometimes controversy breaks out. An education
process unfolds.

Through it all ... DEMAND increases.

Now, here's where you come along.

You piggyback on the popularity of the latest big hit by
creating a small report on the topic. You get the benefit of
other marketers creating hungry leads for your offer without
them even knowing it.

Let me give you an example -

EXAMPLE

When John Reese released Traffic Secrets it was a huge success.
He sold over a million dollars worth of product in one twenty-four
hour period. However, at a $997.00 asking price, it was out of reach
for many consumers.

But...

What if YOU had decided to write a 15 page small report entitled,
"Free Traffic Secrets" and offered it for $20 ... do you think
you would have had any takers? Of course!

Why? Because every marketer on the planet was talking about
the need for web site traffic so they could build interest in
John's course. They were creating hungry leads for your offer
without them even knowing it.

All of these marketers expertly and persuasively pointed out
the necessity, benefits and usages of getting web site traffic.
They, in essence, would have created demand for the TOPIC of your
small report.

1. Many of those that couldn't afford John's high-ticket product
would likely buy your small report because the end result of
getting site traffic was something they had been told repeatedly
they needed!

2. Many of those who could afford John's high-ticket product would
also likely buy your small report because of the same reason AND
they would like to know what you might offer differently than John.

Do you see how powerful this is?

Even as I type this lesson out, I have received DOZENS of emails
today announcing a new co-registration product that everyone's talking
about.

I could spend a few hours this evening writing a small report on
the same topic and sell it like crazy tomorrow because of everything
that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to
pick a topic related to that which everyone is talking about.***

You know, it doesn't matter what "market" you're in, chances are you see
the same kinds of outbreaks that I see in "internet marketing" circles ...

* Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news
* Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles
* Emerging trends

The list could go on and on, right?

It shouldn't come as a big surprise that you need to monitor what's going
on around you, specifically looking for the latest topic everyone's talking
about.

You can do this by regularly browsing 4 trend and event "hot spots"...

1. Active Forums. Find at least one ACTIVE forum related to your market and
regularly visit it to look for ideas. Keyword here is "active". The ideal
forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com's news center at http://news.google.com.
You should also look for a news feed or site that is specific to your field
of interest. For example: I regularly visit http://ChristianHeadlines.com to
stay on top of events related to some of my Christian sites.

3. Article Directories. Spend a few minutes at your favorite article directory,
focusing specifically on the NEWEST articles posted and the TOP RECENT articles
read. I regularly check http://goarticles.com.

4. Competitor's Lists. You'll also want to "spy" on what your competition is doing
by joining their lists. When a major competitor begins highlighting certain
topics in their content (I.E. "articles") and / or releases or promotes a specific
product, it's a good indication that you should pay attention.

All of these things allow you to capitalize on the current buzz!

Create small reports based on these buzz-worthy topics.

.........................
Jimmy D. Brown is the author of "Small Reports Fortune" - if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula "Creating A Six-Figure Income
With Small Reports" at SmallReportFortunes